On Air Now

Currently Playing

Let's do Social

Go Local Podcast

Charging Subscriptions for Website and Streaming Content

You and your team work hard to generate great content for your radio station website. You have listeners coming back day after day and you have the stats to show it. You may think to yourself,... Read more.

Migrating From Universal Analytics to Google Analytics 4

Google Analytics was initially built during a time when people had hit counters on their websites. Since then, the way we use the internet and the data businesses need to track has dramatically... Read more.

Promoting Your Website On-Air and on Social Media Properly

Sadly, I find that more and more stations are not properly promoting their websites as they should. If you treat your website(s) as a separate radio station(s) that you can generate traffic and... Read more.

Stop Promoting Social Media Channels on Your Website

You read that headline correctly but please don’t get me wrong. I am a big advocate that every radio station should be on whatever social media platforms their listeners are on so they can engage... Read more.

Removing Old Content to Help Your Website Grow

This week we got a call from a station asking if their news posts could be set to automatically expire after a certain day and time. For example, you post a local news story about a new... Read more.

Conversation with "Digital Dot Connector", Seth Resler

Seth Resler is a 25-year broadcasting and podcasting veteran who worked on-air and in programming at several major markets before crossing into online marketing. He’s now the digital strategist... Read more.