Stop Giving Your Best Local Content an Expiration Date
Radio stations put a lot of time, money and creative effort into spring gardening guides, summer boating guides, fall football previews and holiday shopping publications. So why does so much of...
Do You Need a New Website - Or a Better Plan?
Does your radio station really need a new website — or do you need a better plan for the one you already have?Stations often start looking for a new website because something forces the...
The Local Image Library Every Radio Station Should Be Building
When breaking news happens in your community, do you already have the photo you need—or does someone start scrambling through Google, Facebook, stock photography and AI-generated images looking...
Ensure your Mobile App is on Your Digital Inventory List
Most radio stations have a well-defined inventory sheet for on-air commercials, sponsorships, and stopsets. But what about your digital products? More specifically, your mobile app?In this...
How to Extend the Life and Value of Every Remote Broadcast
Radio remotes don’t have to end when the van pulls away. In this episode, I share a simple strategy to turn every remote into lasting content that continues benefiting your listeners,...
Your Station Website Needs Local Good News
Everyone likes hearing good news, and radio has always been great at sharing it. The problem is that most of those stories disappear after a single break.In this episode, we talk about...
Turn Every Podcast Transcript Into a Website Article
Most radio stations are leaving valuable podcast content on the table.In this episode, we discuss how to turn podcast transcripts into website articles that attract more visitors, improve...
Google Changed Search. Here’s What Radio Stations Need To Do Right Now
Google just made its biggest change to search in more than 25 years.Instead of showing a list of websites, Google is increasingly providing AI-generated answers. That means the question for...
